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For The Eras Tour, Taylor Swift takes a lucrative and satisfying victory lap : Pop Culture Happy Hour Taylor Swift has had a very big year. Her career-spanning Eras Tour is on pace to become the biggest and most lucrative concert tour in history, and the subsequent concert film set box office records. She's been streamed on Spotify globally more than any other artist in 2023, and was named Time Magazine's Person of the Year. Today, in honor of her birthday, Taylor Swift is releasing The Eras Tour film digitally, so we thought it was the perfect time to revisit our conversation about what made the tour such a juggernaut.

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Pop Culture Happy Hour

For The Eras Tour, Taylor Swift takes a lucrative and satisfying victory lap

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Jordan Crucchiola

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Margaret H. Willison

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For The Eras Tour, Taylor Swift takes a lucrative and satisfying victory lap

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Taylor Swift performs onstage on the first night of her Eras Tour at AT&T Stadium in Arlington, Texas. AFP via Getty Images hide caption

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AFP via Getty Images

Taylor Swift performs onstage on the first night of her Eras Tour at AT&T Stadium in Arlington, Texas.

AFP via Getty Images

Taylor Swift has had a very big year. Her career-spanning Eras Tour is on pace to become the biggest and most lucrative concert tour in history, and the subsequent concert film set box office records. She's been streamed on Spotify globally more than any other artist in 2023, and was named Time Magazine's Person of the Year. Today, in honor of her birthday, Taylor Swift is releasing The Eras Tour film digitally, so we thought it was the perfect time to revisit our conversation about what made the tour such a juggernaut.

Subscribe to Pop Culture Happy Hour Plus at plus.npr.org/happyhour